Possibly the best form of advertising for your new product is giving it away. I mean, really, who is going to say no to a giveaway? Well, someone over at Olympus is doing something right because the new Olympus PEN camera is a hit. What has made it so appealing to the consumer? Maybe something to do with the fact that they gave away over 1,000 cameras to over 1,000 people in six cities. That is correct. The PEN Project walked around town and handed out over 1,000 cameras to total strangers and they took some of the best images I have seen in a while. From retail sales to surgeons, these were everyday people taking every day images of life. Watch the video to see how it played out.
Disclosure: This post is sponsored by Olympus